As a data-driven strategist and leader, I focus on solving specific challenges while keeping an eye toward the future of a system. I’m comfortable moving quickly among altitudes, from defining and evangelizing a vision to sequencing and coaching teams through execution and evaluation. Building from a diverse background in content, UX, product strategy, and marketing, I create the most value in these areas:
Growth
I’m naturally curious and instinctively zoom out to understand how a system works, which means I can easily spot gaps and levers for growth. Whether changing a few words of copy to increase conversion or reimagining the user experience through emerging technology, I focus on raising the bar for every product, experience, and customer.
Leadership
Leadership, to me, is less about who “owns” decisions and more about the process involved in reaching those decisions. That means creating an environment focused on continuous learning in all directions and collaboration at every opportunity. I take a mentor-first approach to leadership to create stretch opportunities for growth, and I treat every stakeholder as a partner to ensure everyone has skin in the game from day one.
Ops
Talented people can only be as effective as the systems in place to support them. I’ve been known to build or rebuild tools and processes from the ground up, building scalable operations while coaching teams and partners on methodologies and best practices. I design and implement new ways of working that enable teams to build capacity, make better decisions, and drive consistent progress toward the big picture.